Let's face it, art is not for everyone.
As Los Angeles continues to shine in the spotlight as a cultural hub attracting artists, galleries and money, it has to contend with some harsh realities:
- Art education is severely underfunded and inadequate in L.A. public schools
- Museum attendance does not reflect the demographics of the communities they serve
- As emerging artists and galleries flock to Los Angeles, they struggle to find firm economic footing needed to sustain themselves
- New collectors are either priced out of the market or are turned off by galleries and auction houses that rely on scarcity, reputation and exclusivity
One L.A. based company has set out to buck these trends with a mission to make art more accessible to more people. The Posters is an artist collective that has chosen to lead with their social compass. They sell museum quality posters at an affordable price point and partner with community organizations to fund arts education programs in Los Angeles. The Posters features works by a dozen established and emerging artists and their latest collaboration is with the Corita Art Center, a gallery dedicated to the work of Corita Kent. Corita's graphic design and screen printing philosophy was based on accessibility, collaboration and philanthropy which are values that are closely aligned with The Posters.
This spirit of accessibility benefits artists, collectors and especially the community because The Posters will allocate 10% of poster sales to their first education partner, Inner-City Arts in Downtown Los Angeles. Inner-City Arts provides an artistic refuge for children to express themselves, learn and grow. As California public schools continue to cut Arts programs, Inner-City Arts provides critically important services that are an adjunct to a student's traditional classroom curriculum.
The Posters has taken the "buy one, give one" model of social entrepreneurship and has localized it by fostering a self sustaining cultural ecosystem of artists, engaged collectors, budding enthusiasts and future artists. Many of the artists that I have followed over the years are among those featured by The Posters (including Curtis Kulig, Andrew Kuo and Simone Shubuck) so a few of these posters will certainly find their way onto my own holiday gift list this season! Partnerships like this will continue to fill a pipeline of future artists and collectors who are essential to sustain Los Angeles' thriving art community and proves that everyone deserves art in their life.