Tondi is the plural form of Tondo, a Renaissance term for a circular painting (tondo translates to "round" in Italian). The inspiration for this site came from an Andy Warhol illustration created in 1955 called Tondo (Butterflies). At the time he was a successful commercial illustrator well before his meteoric rise to celebrity as an Avant-garde Pop artist in the 1960's. Warhol enlisted friends and hired interns to assist him to complete many of the works he created at this time by holding coloring parties at Serendipity 3 in New York. It is widely believed that Tondo (Butterflies) was one of many works that resulted from a collaborative process.
While the idea of drinking frozen hot chocolates and coloring pictures is particularly appealing, the creative synergies that come from collaboration left an impression on me. This one reason why social sharing sites like Instagram and Pinterest are so popular because one simple image inspires many other forms of creativity. One of my goals with TONDI is to share work from emerging artists who collaborate with fellow artists, designers and musicians to amplify each others work. From the Harlem Renaissance to Abstract Expressionists to Warhol's Factory in New York, contemporary art provides us with countless examples of creative synergies that were not only necessary for inspiration and innovation but also critical to an artist's survival.