Five years ago I was inspired to create my first blog on contemporary art while stuck in traffic. Every day I would make the slow, meandering pilgrimage between Downtown Los Angeles and the freeway by snaking through Echo Park. The day I noticed the street art, Culture Shock Art was born. Culture Shock Art originally documented my discoveries in the street art world and the site quickly became a place for me to showcase my love for art, music and fashion. My blog was a passion project that exposed me to a creative world which was very different from my corporate life working for a financial services company.
My creative and executive lives rarely intersected but over time I learned that pursuing my passion was something I was determined to explore. After 20 years in corporate america, I decided to take a sabbatical from my career to write and a gain a deeper understanding of contemporary art. I've taken coursework with the Sotheby's Institute of Art and have immersed myself in the incredible galleries of L.A.'s museums. I also explored neighborhoods that have been quietly transforming into artistic hubs within the city. I am constantly inspired by the creative spirit here and as a result I have created a new site to amplify the creative energy found in L.A.'s art community.
I am pleased to present my new project, TONDI. In many ways my first blog was the caterpillar to TONDI's butterfly.
EXPLORE, AMPLIFY, CONNECT
When I dreamt of this project months ago, I knew I wanted to create a space to continue to write about contemporary art and I also want to share emerging creatives that contribute to the cultural vibrancy of Los Angeles. Think of TONDI as a butterfly on the wall exploring the happenings in galleries and museums. I'll also give you a behind the scenes look into the creative space of artists, designers and musicians. My mission for TONDI is to make art accessible and welcoming for readers by creating a community of creative enthusiasts who share a passion for art, design and music. I will host periodic Digital Exhibitions that will explore topical themes from established contemporary artists and I will also maintain a virtual photo gallery that features emerging artists who also speak to the exhibition's theme. For real time reactions and candid commentary to art I encounter you can still find me @CultureShockArt on Twitter, Instagram and Periscope. Lastly, if you are inspired to start your own collection of art, I will periodically provide new collectors with tips and resources relating to collecting, showcasing and protecting art.
I am truly excited about this new project and can't wait to see where this path leads. Please join me on this journey and welcome to the circle!
Image: Mark Grotjahn, Untitled (Black and Canary Yellow Butterfly), 2008 (Photo Credit: Phillips)